Min-Woo Park

AT&T: It Can wait

For the last ten years, AT&T’s “It Can Wait” PSA campaign has reminded drivers of the dangers of distracted driving. We created quick but impactful social videos to drive that campaign into the digital age.

HALLOWEEN

Created this eerie spot for Halloween. With one million views on Facebook, we hope it scared people to never drive distracted.

PLEDGE DAY INSTAGRAM/SNAPCHAT ADS

To get people to pledge never to drive distracted ahead of AT&T’s It Can Wait Pledge Day, we created work that quickly contextualizes the dangers of distracted driving.