FEDEX SOUNDTRACK
People hate waiting for their packages. So we made the boring process of tracking your package into an immersive musical and visual experience.
Using a custom sound engine powered by over 6000 samples, the SoundTrack website creates an algorithmically generated song from your package's data points: parcel dimensions and weight, method of travel, distance, and weather.
Click on image to experience FedEx SoundTrack for yourself.
Users can enter their own tracking number ...
Click on image to hear a pre-loaded example.
... or create their own SoundTrack journey.
Once every delivery data point is accounted for, the website creates a specially visualized soundtrack for your package.
As the cursor on the bottom of the screen reaches its delivery checkpoint, various FedEx videos pop-up to highlight the inner workings of the company.
Videos are organized into 3 categories: "A Shipping Story," "A Closer Look," and "Quick Tips."
RECOGNITION:
WEBBY HONOREE (Best Data Visualization)
As featured on Vice, Hypebeast, Pitchfork, The Verge, and A.V. Club:
CD: Kim Ann Baskinger & Ross Saunders
AD: Tyler Emmons