FOOT LOCKER: DUNK FOCUS
Sneakerheads are a singularly obsessed people. Their field of vision is always sneakers first—the rest of the world fades in the background. For this year’s NBA All-Star Weekend, we reimagined the iconic All-Star Dunk Contest from the perspective of a true sneakerhead. Instead of seeing an epic dunk play out, our sneakerhead characters see only one thing: a bodiless pair of fresh sneakers dribbling down the court.
This spot aired on national TV and was viewed 4.6+ million times on YouTube.
Art Director: Ryan Harper
Director: Andreas Nilsson
Post: Work Editorial, Blacksmith, Company 3, Sonic Union
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