SNICKERS + REDDIT

In Snickers' first venture using Reddit, we asked the Reddit community a simple question.

We hoped that Reddit users would offer the wackiest, loopiest answers. They did.

We chose some of the "loopiest" answers and pointed out
that Reddit users just aren't themselves when they're hungry.

We had such good feedback for the Thanksgiving post
that we tried the same tactics for a Gaming post.

Results

Hundreds of Reddit users commented on the Snickers posts, creating an organic
buzz around the brand befitting the communal character of Reddit forums.

But the campaign's biggest success is perhaps this user's particular comment: